Assen Zlatarov University, Annual, Vol. LIV, Book 2, Social Sciences, 2025

Assen Zlatarov University, Annual, Vol. LIV, Book 2, Social Sciences, 2025

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Contents

Dimitrina Kaloyanova
Mental development of the preschool child

Antoaneta Kirova
Nudge theory applied to lifelong learning, up skilling and professional development

Dobrin Perev
The role of electronic sports in the social and academic engagement of university students

Teodora Valeva
Establishing the level of development of sociolinguistic competences of primary school students according to their teachers

Krasimira Dimitrova, Denis Gonsalvesh
A study of the relationship between music and mathematics as a factor in the development of key and professional competencies in preservice teachers

Sotir Bogoslovov
Optimizing indirect cost allocation in long-term care via activity-based costing and linear programming

Alexander Angelov, Desislava Komunova
The impact of relationship marketing on customer satisfaction

Alexander Angelov, Desislava Komunova
Customer relationship management – good practices and strategies

Sotir Bogoslovov
A conceptual KPI framework for AI-driven resource optimization and quality of care in Bulgarian hospice management

Dinko Dinev, Karina Ginova, Ali Mustafa
Where rehabilitation meets nature – hippotherapy in children with cognitive impairments

Elitsa Dubarova-Petkova, Velika Gyulemerova, Irena Dimova-Gencheva
Masks of language. First part: Conceptual and functional approaches to the Language of War in literature

V. Gyulemerova, I. Ivanova, R. Stambolieva, Z. Koshnicharova
Masks of language. Second part: The Language of War – experimental approaches

Galina Koteva
Redesigning ESP learning through partial flipping: a pedagogical experiment in higher education

Ivaylo Mihaylov
Investments with a mission: how strategic funds contribute to the future of the national economy

Kosta Slavov
Update of the phraseologism “The dogs bark, and the caravan moves on” in modern public speech

Nikolay Milev
The concepts of integrated regional development as a factor of decentralisation and effectiveness of the European structural funds project management

Nikolay Milev
The contemporary global confrontation of national and community foreign trade policies and the strategies of Bulgarian

Niovi-Christina Poulitsidou
Contemporary educational approaches and pedagogical practices

Petko Yangyozov
Description of the relationships between human capital strategy and other functional strategies

Petko Yangyozov, Alexander Baykin
AI in human capital

Petko Yangyozov
Classification of human capital investment costs

Stoyanka Petkova-Georgieva
Artificial intelligence and the family as partners in healthcare: benefits and barriers in long-term care for geriatric patients (using the example of hospice “Saint Anna”)

Velika Bineva
Methodological aspects and practical applications of accounting in the restaurant sector

Zlatina Karadzhova, Albena Yanakieva
Opportunities for overcoming seasonality in Bulgarian tourism

Yovena Yancheva
The evolving role of support services in long-term care facilities in Bulgaria: from operational support to strategic resource

Yovena Yancheva
Synergistic effects of physical exercise and yoga on the physical and psychological well-being of elderly palliative care patients

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Editor-in-Chief
Assoc. Prof. Svetlana Zheleva, PhD

Co-editors
Prof. Margarita Terzieva, DSc
Assoc. Prof. Liliya Staneva, PhD
Asst. Prof. Ivan Sokolov

Technical Assistant
Iliana Ishmerieva

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